The Portfolio

For me good design comes down to the small details and also an understanding of the customer I work with but also their customers. Below you can find a few of my latest webbdesign and graphic design work. I do of course also do stuff just for fun!

LÌ PER LEI project

With the owner of the amazing bag bran LÌ PER LEI we created a new webshop from scratch so it would suit the brand profile better and improve the shopping experience. This is also one of my projects where I also fix with updates along the way.

www.liperlei.com

  • A woman wearing a black leather jacket, with blonde hair, smiling with a white background.

    LÌ PER LEI

  • Screenshot of an online shop webpage for Li Per Lei featuring handbags made from eco-leather in various colors, with navigation options at the top, language selector, and cart icon.

    LÌ PER LEI

  • Webpage featuring a model wearing a white shirt, black skirt with fringe, a black beanie, and white socks, holding a red crochet bag, promoting an eco-leather handbag named Grazia priced at 6900 Swedish kronor.

    LÌ PER LEI

  • Black and white collage of three images related to fashion and textile design. The first image shows a woman seated on a stool with another woman adjusting her outfit, in a studio setting. The second image is a close-up of a large, textured, chunky fabric or textile piece. The third image depicts a woman standing in a room with a clothing rack and a seated person in the background, suggesting a fashion or design space.

    LÌ PER LEI

  • A woman wearing a black wide-brimmed hat, white button-up shirt, black skirt with fringe, white knee-high socks, and black heels, standing against a plain white wall in a minimalist setting.

    LÌ PER LEI

Digital and Fashion AI Designer Consultant

Have had the pleasure of working with a lot of differnet brands within the Foschini Group in South Africa as well as Whistle and HOBBS in the UK. I have worked with the brands through another company. The work has been really innovatie and fun and have included a lot of research and fashion forward thinking to bring great brand-driven trend forecasts and capsule collections to live, as well as new prints for t-shirts and hoodies. It has been a very innovative way of working with graphic design and using AI as a tool fort both innovation and sustainability. There have been both more premium clothing and accessories as well as jwelery, fast fashion and kids fashion. Some of the brands that I have worked with and still do as a consultant are Fabiani, Markham, Relay Jeans, Foschini, The Fix, Jet (both women, men and kids), G-Star SA and more. Have also done capsule collections for Whistles and HOBBS in the UK. Here below you will find a few of my personal favorites I have worked with lately.

A young man standing in an industrial-style room with concrete walls, metal pipes, and a large window, wearing a brown jacket, dark pants, and black sneakers.
A woman wearing a beige wide-brimmed hat, gold hoop earrings, a chunky wooden bead necklace, a white off-shoulder shirt, and blue jeans, standing against a beige wall with natural sunlight.
A young man with dark skin and a short haircut standing in a room with industrial decor, wearing a gray denim jacket, white shirt, gray jeans, black shoes, sunglasses, and a silver chain.
A woman with dark skin and long black wavy hair wears a sleeveless brown leather top with a woven pattern, large silver hoop earrings, a silver bracelet, and light blue wide-legged jeans.
A young man standing in a modern industrial-style room with concrete walls and large windows. He is wearing sunglasses, a black leather jacket, a white T-shirt, wide-leg jeans, and brown sandals. There are some equipment and a clothing rack visible in the background.

The Latest Print Projects

Through out my consultancy work I have also had the opportunity to create new prints based on the brands own DNA and the customer personas. This combined with trends at the moment and trends that are coming have been the starting points for each print project.

Logo of Gaslighting Diva with red flames and black and white checkered pattern.
Logo for a sports center featuring a stylized silhouette of a woman with long hair, sitting on a rock by the water, with the text 'SPORT CENTER' and a slogan about exercise and relaxation.
Outline of four illustrations: a person hammering, a running shoe, a track, and a person running with a baton. The text "New York Running Society" and "Relay Jeans" are also visible.
Pink paint swatch with the phrase "glass first, think later" written in pink, 3D-style, cursive letters.
Embroidery patch with a green pickle and a beige banner reading 'Marshawn' on a white background.